In itself, a work in progress
Since 2016, I have been a co-founder and the head of product and design at Ellipsis, focused on building a chat-based digital assistant that businesses can customize to handle repetitive workflows and improve communication.
Previously, I was the lead product designer and design manager of the petitions team at Change.org. From 2010 to 2014, I worked at Twitter, where I was the primary designer, and led the UX team responsible for, the suite of revenue- and business-oriented products, taking Twitter from nearly zero revenue in 2010 to $1.4 billion in 2014.
At Ellipsis, I am the head of product and design, thinking about how teams use chat software to communicate with each other and use chat bots to help with their work. I’m also the chief front-end developer, building the web interface where customers can modify their chat assistant and teach it to do more work.
At Change.org, my focus was on broadening and deepening the experience for people who read, support and participate in petitions. Some of my initial work revolved around improving tools for people to share petitions with others. I also spearheaded a new commenting system to encourage users to explain why they support a cause, and to express appreciation for others’ comments. Finally, I was an active participant in building and maintaining the product style guide.
I co-led an initiative to rethink the advertising product line-up at Twitter. The goal was to make it clearer how to achieve specific marketing objectives, and re-orient setup and reporting around those objectives to help customers understand the results. Since launch, objective-based campaigns have been highlighted by company leadership and third-party analysts as a key component of business growth.
Self-serve advertiser product design
I designed and helped build the first self-serve ads product for Twitter. The goal was to build a single-page interface that helped small businesses already experiencing success on Twitter to reach a larger audience with a few simple clicks.
I designed and co-built a dashboard to show Twitter users insights about their followers. As part of the project, I also designed and wrote the “treemap” generator used to visualize location data.
Promoted Tweet and Timeline dashboards
I designed and helped build the first set of dashboards to show Twitter advertisers their campaign performance and to give them insights about their tweets.
I designed and helped build a website traffic monitoring and visualization tool to show publishers high-level trends in their traffic sources. The tool ultimately led to Twitter acquiring our team to build similar products there.