attaboy.ca
Site Theme: Toronto

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My work

I’ve spent my career straddling the lines between product, design, engineering, and leadership. I’ve managed and built design teams, but I equally love designing and building things, whether UI components, apps, or systems. I gravitate to complex experiences that help people get work done, especially if they involve data and data visualization.


From 2022 to 2026, I was Head of User Experience at Assembled, a customer support operations platform. I built a multi-disciplinary team from scratch to do product design, content design, and UX engineering. Together we built and maintained the design system and UI component library, and owned research and design across the product suite.

Screenshots of the Assemblage design system: date range picker components
      and button variants

Assemblage Design System
Over four years, my team built our design system and component library to improve visual and interaction design, to ensure our products met accessibility standards, and to accelerate the work of product teams in a fast-paced AI startup environment. More about Assemblage

Screenshot of the unified
      Assembled platform settings and navigation

Evolving two products into one platform
My team researched, designed, planned, and executed a project to migrate Assembled’s two isolated products into a unified platform, overhauling navigation and features to create a holistic experience aligned with our product strategy. More about Assembled product evolution


From 2020 to late 2021, I was a UX engineer and then UX manager at Shopify, where my team and I worked on improving Shopify developer platform experience.

Screenshot of the Theme Kit access flow at Shopify
Simplifying developer access with Theme Kit

From 2016 to 2019, I was a co-founder of Ellipsis. Before the GPT era, we built a low-code conversational workflow platform to simplify and automate internal tasks in the workplace.

Screenshot of an Ellipsis conversational workflow marking work
      orders complete
Building a low-code conversational workflow platform

From 2015 to 2016, I was a design lead at Change.org where I managed designers, helped build the design system, and transformed the petition experience.

Screenshot of a redesigned Change.org petition page
Overhauling petition information architecture

From 2010 to 2014, I was the lead designer for analytics products and advertiser experience at Twitter, helping take the company from $0 to $1B in revenue.


From 2005 to 2010, I was employee #1 at Dabble DB where I designed and help build the world’s first web database software for small business. The team was acquired by Twitter, one of our early customers.