I am a user experience designer and developer, currently working on platform tools at Shopify. Previously, I co-founded a conversational workflow company, Ellipsis, and prior to that I worked at Change.org, Twitter, and Dabble DB.

I am the creator of the Electoral Cartogram of Canada.

@attaboy attaboyluke Luke Andrews

18 January 2021

A reluctant Apple Watch user’s review

I spent years avoiding owning an Apple Watch but I finally gave in. Read

More writing

22 August 2020

The future of mobile storytelling

Blogs went away for a reason. What are the new ways we can express ourselves that we haven’t figured out yet? Read

17 February 2020

Did you find this review helpful?

The internet is an unforgiving place for the deliberative man. Read

13 January 2020

A blogger’s community

Stumbling onto my own blog’s ancient comment section reminded me what I’ve been missing. Read

23 September 2019

I’m not a woke PM but I play one on TV

Why Justin Trudeau’s racist past matters, but not for the reasons you think Read

6 January 2015

Rank accomplishment

Promotions using military ranks are a strange way to recognize employee contributions. Read

4 January 2014

The act of photography

Even as smartphones take over photography, there will always be room for other ways of shooting — even your Velvia slide film. Read

21 January 2013

Flat interface style in the retina age

Don’t give up on shadows and depth just yet — the artifice is part of the affordance. Read

8 October 2012

The value of a subscriber

So wait: you will subsidize my online subscription if I subscribe to that big heavy Sunday print edition? Read

22 August 2012

Simple isn’t enough

Simplicity is an end, not a means, and don’t confuse it for the feeling of effortlessness in complex tasks. Read

Writing from 2000–2011 (thar be dragons)

attaboy.ca

Luke Andrews : Design, code & miscellany