Not yet spring

Not yet spring (2008)


April 23, 2008 at 1 AM

One Star Deserves Another

Design writer Steven Heller continues his series on the U.S. presidential race with a look at John McCain’s campaign logo which is set in the typeface Optima.

Optima is second perhaps only to Helvetica in representing modernism in type, so I find it an odd choice for a decidedly un-modern candidate. But what strikes me even more is the use of the star with his name. Where have I seen this before?

McCain and McCain

Subsequently: Moving pictures