In itself, a work in progress
At Change.org, my focus has been on broadening and deepening the experience for people who read, support and participate in petitions and in efforts at change. Some of my initial work revolved around improving tools for people to share petitions with others. I also spearheaded a new commenting system to encourage users to explain why they support a cause, and to express appreciation for others’ comments. More recently I’ve been thinking about how to improve the experience of reading, understanding and following a petition. I’ve also been an active participant in designing, building and maintaining the product style guide.
After noticing the trend of people on Twitter sharing screenshots of text, I created a tool to save and share quotes from articles on the web. Excerpent saves highlighted text to a dedicated, permanent quote page, complete with meta-data and a link back to the original article. When the quote is then shared on social media, it displays as a card, including the whole quote.
I co-led an initiative to rethink the advertising product line-up at Twitter. The goal was to make it clearer how to achieve specific marketing objectives, and re-orient setup and reporting around those objectives to help customers understand the results. Since launch, objective-based campaigns have been highlighted by company leadership and third-party analysts as a key component of business growth.
Self-serve advertiser product design
I designed and helped build the first self-serve ads product for Twitter. The goal was to build a single-page interface that helped small businesses already experiencing success on Twitter to reach a larger audience with a few simple clicks.
I designed and co-built a dashboard to show Twitter users insights about their followers. As part of the project, I also designed and wrote the “treemap” generator used to visualize location data.
Promoted Tweet and Timeline dashboards
I designed and helped build the first set of dashboards to show Twitter advertisers their campaign performance and to give them insights about their tweets.
I designed and helped build a website traffic monitoring and visualization tool to show publishers high-level trends in their traffic sources. The tool ultimately led to Twitter acquiring our team to build similar products there.