Over There (in the UK)

October 24, 2000 at 9 AM

As someone who has recently

As someone who has recently decided to buy a new Mac, I now must take interest in the fortunes of Apple.

Many people have asked me why I would buy a Mac, when they are... (drum roll) too expensive, slower, crash-prone, incompatible, for stupid people, too fruity, and man how can you stand that puck-mouse; they don't multi-task, they make silly noises, there's less software...well, you get the point.

I have my reasons. I've used one at work for two years and have simply grown used to it. I prefer the simplicity of the interface. I've never had to worry about an IRQ. While I put up with the obnoxious qualities of Internet Explorer and Outlook Express in Windows, the Mac versions of those same two programs are among the best pieces of software ever made, in terms of useability and convenience.

In, "The message isn't even medium," Adam Gillitt discusses why lately Apple is seemingly "in trouble," and why more people don't get it. The answer is Apple itself: while pushing Macintosh sex appeal and promoting the Cube as a "lifestyle choice," Apple has failed to give consumers good reasons to buy its products.

In an age of MHz, RAM and GB, most consumers want their purchase to have lots of them, even if, as is usually the case, they don't know what the terms mean.



Previously: “39% bastard,” says’s Bastard

Subsequently: We established a fine coffee.

October 2000
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In Earshot

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